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BYU–Hawaii Brand

Logos and Marks


Brigham Young University–Hawaii's identity architecture provides the structure for the graphic identity marks. Organizations within BYU–Hawaii should follow the structure and use the logos most appropriate for them according to the usage and treatment guidelines, which outline minimum sizing, clear-space, and manipulation restrictions.

Need access to the BYUH logos files?

Review these guidelines and then email brand@byuh.edu with your request.

BYUH Identity Architecture
Core Identity
Secondary Identity
Sub-Identity
Usage Guidelines
Other Marks

Core Identity

All university print and electronic publications will display one of these logos prominently. The logos should not be used as the main design element of a publication. It is an identifier and only one part of the graphic identity.

Core Identity Marks
The BYUH Monogram 1 on top and the BYUH Monogram 2 below it. They both present the required clear space around the marks using the height of BYUH's letter B.

Monogram 1 & 2


Appropriate for items that are promotional, utilitarian, or more in casual nature. Applying it to official university communication should be avoided. However, in situations where the wordmark or the medallion would be rendered small and unreadable, the monogram version of the logo may be substituted.

Clear Space: Height of the "B"

Minimum Width: Monogram 1: 0.5 inch, Monogram 2: 1 inch

Ideal For
• Publications
• Brochures & fliers
• Special promotions
• Merchandise
• Banners
• Uniforms & apparel
• Online usage

Not Recommended For
• Official university communication
• Letterhead, envelopes, business cards, fax cover sheets, university forms, etc.
• Certificates & invitations
• Formal occasions and invitations
The BYUH medallion logo while presenting its required clear space around it using the width of "BYU" all around it.

Medallion

For formal and official communications only.

Clear Space: Width of "BYU"

Minimum Width: 0.75 inch

Ideal For
• Letterhead, envelopes, and business cards
• Fax cover sheets
• Office and general forms
• Official signage
• Stamp of approval
• Semi-formal occasions, invitations, cards, and announcements
• Certificates
• Screensaver or wallpaper

Not Recommended For
• Small online or printed applications
• Formal occasions and invitations
• Embroidery
Brigham Young University–Hawaii wordmark and its clear space around it, using the height of the first two lines as the measurement.

Wordmark

The complete "signature" of the institution. Only for formal university communications and for occasions where the full name recognition is required.

Clear Space: Height of the two lines "Brigham Young" and "University"

Minimum Width: 1.5 inches

Ideal For
• Formal occasions and invitations
• Publications that are spiritual, executive, or scholarly in nature
• Engraving or embossing
• Kit cover

Not Recommended For
• Small online or printed applications
• Official university communication
• Letter
Brigham Young University–Hawaii Official Seal logo

Official Seal

Application is very limited and should be used with discretion. Special permission should be requested by contacting University Communications.

Ideal For
• Legal documents
• Diplomas
• President's communications

Not Recommended For
• Official university communication
• Promotional materials
• General university communications

Secondary Identity

The logos used for departments, organizations, and offices that serve and support the core mission and primary target audiences of the university. The name of the office, department, organization, division, or program is integrated into the core identity in a uniform and subordinate manner.

Departments may request similar logos for programs and divisions but must prove a legitimate need and receive approval from University Communications. Logos created for programs are promotional and more casual in nature. For that reason, it should only use the monogram.

Secondary Identity Marks

Monogram

The two orientations—horizontal and vertical version of the BYUH monogram secondary identity logo with default text "department name." Also presenting the clear space around it using the height of BYUH's B around it.

Clear Space: Height of the "B"

Minimum Width: The monogram (not including the department name) must be at least 0.5 inch wide

Ideal For
• Publications
• Brochures and flyers
• Special promotions
• Merchandise
• Banners
• Uniforms and apparel
• Online usage

Not Recommended For
• Official university communications
• Letterhead, envelopes, business cards, fax cover sheets, university forms, etc.
• Certificates and invitations
• Formal occasions and invitations

Medallion

The two orientations—horizontal and vertical version of the BYUH medallion secondary identity logo with default text "department name." Also presenting the clear space around it using the width of "BYU" around it.

Clear Space: Width of "BYU"

Minimum Width: The medallion (not including the department name) must be at least 0.75 inch wide

Ideal For
• Semi-formal department-specific occasions, invitations, cards, and announcements
• Personalized kit cover
• Personalized signage
• Fax cover sheets
• Office and general forms
• Documents and certificates

Not Recommended For
• Small online or printed applications
• Official university communication
• Letterhead, envelopes, and business cards
• Embroidery

Sub-Identity

Previously used for BYU–Hawaii's athletic program, the BYU–Hawaii Seasiders identity system has been inherited by the BYU–Hawaii student-focused organizations, including Seasider Sports & Activities. The Seasider identity allows for a more casual look, recreational identifications, and recreational attributes.

Organizations approved to use a sub-identity are:

  • Seasider Sports & Activities
    • Seasider Sports
    • Seasider Activities
Seasider Marks

Primary Seasider Marks

The two Primary Seasider marks side-by-side. The one on the left is the Seasider mark with the Seasider graphic, wave, and "BYU–Hawai‘i Seasider" below it. The one on the right is the Seasider graphic without the wave and place at the top of a stylized BYUH monogram. Both present the required clear space around it using the height of the S in Seasiders for the logo on the left and the B in BYUH for the logo on the right.

The primary Seasider student identity marks identify the comprehensive BYU–Hawaii or BYU–Hawaii Seasider name. This strengthens the connection to BYU–Hawaii as an institution.

Clear Space: Height of the "S" and the "B"

Minimum Width: BYU–Hawaii Seasider: 1 inch, BYU–Hawaii Seasider Monogram: 0.75 in

Ideal For
• Maximum name recognition where logos will be large enough to show details
• Flyers
• Brochures
• Banners

Not Recommended For
• Small applications

Secondary Identity Marks

The four secondary Seasider marks laid out in 2 rows and 2 columns. The one on the top left is the Seasider mark with the Seasider graphic and "BYUH" below it. The one on the top right is the Seasider graphic and "Seasiders" below it. The bottom left is the Seasider graphic with the wave around it and no text. The bottom right is also the Seasider graphic but in an oval and no text.

Approved marks that are simpler in design which makes them ideal for merchandise and apparel applications.
Ideal For
• Small applications
• Merchandise and apparel
• Graphic motifs
• Instances where the name of the university has already been established

Not Recommended For
• Applications where full name recognition is desired

Seasider Secondary Identity

The two orientations—horizontal and vertical version of the Seasider secondary identity marks with the existing department name, "Seasider Sports & Activities"

These can be designed for student-focused organizations and programs. It is required to work with University Communications to obtain a variation of the BYU–Hawaii Seasider mark. Use them freely, but never use them in place of the medallion for official university communication.

Ideal For
• Internal university communication
• Brochure and flyers
• Special promotions
• Merchandise
• Banners
• Uniform and apparel

Usage Guidelines

We are to protect our logos and marks by using them properly and with consistency. Doing this will support, strengthen, and reflect our brand as unified, dependable, and professional.

Logo Treatment

Do Not Alter or Manipulate the Logos

In two rows: the top row has examples of the logos that are warped, manipulated, and redesigned; the bottom row has examples of correctly leaving the logo at its original ratio and design.

Use the logo artwork as is. Do not skew or stretch them from their original format. Don't combine it with other artwork or change the typeface of the mark. Use each logo in its entirety.

Colors

In two groups: the top group has the BYUH core monogram logo and the bottom group has the department logos. All are placed in and on different colors—light gray, crimson red, black, dark gray, medium gray, and white.


Both the BYU–Hawaii core logo and department logo must be printed or displayed in and on crimson or neutral colors (white, black, various tonalities of grays) while maintaining legibility.

Spacing and Minimum Sizing

In two rows: the top row has examples of two department logos that are too close to each other, not maintaining the clear space and another logo on the right of the row that is too small; the bottom row has two department logos that are at maintaining its clear space around it and are at a size that is acceptable according to guidelines.

Allow for separation of the logo from all other elements, as well as the edge of a page. White space is an important component for identifying the university. Always maintain a “no-print” zone that surrounds the logo, using elements of the logo for measurement. Logos and marks should be large enough to be legible in both print and digital applications. View the 'Core Identity' and 'Secondary Identity' tabs for the precise measurements on clear space and minimum sizing.

Incorrect Usage

BYUH's logos and marks must not be:

  • used in non-BYUH colors or in other color combinations than those offered by University Communications
  • used in gradients or tints of the approved colors
  • changed to incorporate a different typeface
  • cropped
  • embellished with drop shadows, textures, patterns, outlines, dimensions, or other visual effects
  • distorted in shape or proportion
  • used as a watermark or background
Other Marks

Campaign Graphics

With the exception of the other type of marks mention in the following, logos or anything that may be perceived as a logo may not be used in promoting anything created by a BYU–Hawaii department or organization. Similar graphics and design elements may be used throughout a single campaign to provide consistency or to unify a campaign as long as it is only used for the span of the campaign and does not include any kind of typographical illustration of the name of the university.

End the Cycle campaign purple shirt sample; front and back design; front has the campaign graphic and back has the department logo
Title IX's End the Cycle campaign graphics on a sign by a door outside an event

Annual Event Identity Marks

Large, on-campus events that are produced by BYU–Hawaii departments or organizations and held annually can have a unique logo created by and/or approved by University Communications. The event must be recurring at least once a year. Annual event identity marks or logos should always be used in conjunction with an organizational logo, whether it be the BYU–Hawaii monogram to represent the university as a whole or a department secondary identity. Marks should be used for a minimum of three years, after which, marks can be evaluated by University Communications and a new mark approved.

Annual event identity mark example; the Holomua event logo including the department logo that hosts the event next to it

Merchandising Marks

University Communications has coordinated with the Bookstore to develop marks to be used on BYU–Hawaii merchandise sold at the Bookstore. University organizations may not use these marks in conjunction with the organization’s name as a substitute for secondary identity logos. For more information about and access to these marks, contact us at brand@byuh.edu.

Eight merchandising mark examples from the existing collection that has "BYU–Hawaii", "Brigham Young University–Hawaii", "BYUH", or BYU–Hawaii Seasiders" designed in the mark.

Revenue-Generating Product Marks

In order to reach the marketing needs of revenue-generating departments, unique logos may be created and/or approved by University Communications for products or services being sold for profit. Marks should be registered with University Communications and used for a minimum of three years, after which, marks can be evaluated by University Communications and a new mark designed and approved. Marks should only be used in marketing materials (ads, posters, fliers) and not for official uses in identifying the organization (letterhead, business cards, envelopes, etc.).

Currently Registered to Use a Revenue-Generating Mark:

  • The HUB Game Center
The HUB Game Center's registered mark

Student Club Marks

In order to distinguish between academic or administrative organizations and student-led organizations, any student clubs established under Student Leadership’s guidelines will use the words “at BYU–Hawaii” following the organization’s name rather than using the name of the university before the name of the organization. An example would be the “Hawaiian Club at BYU–Hawaii” rather than the “BYU–Hawaii Hawaiian Club”.
Student clubs will not be permitted to use any institutional or merchandising marks in apparel, merchandise, or marketing promoting the student organization. Instead, student organizations will be able to develop their own identity mark but must get the mark and any design variations of the mark approved and registered with the Student Leadership Media Team. Marks should be used for a minimum of three years, after which, marks can be evaluated by the Student Leadership Media Team and a new mark approved. Marks should be in line with the honor code and should be the only typographic illustration of the organization’s name.

Student club mark examples using "at BYU–Hawaii" after the club name such as "China Club at BYU–Hawaii", "Campus Cats Club at BYU–Hawaii", and "Dive Club at BYU–Hawaii." These student club marks do not use any part of the official university marks but are unique designs to the club.

Alumni Association Marks

Upon registering and establishing an alumni association at BYU–Hawaii, the association president will be given a university-approved logo provided by University Communications. For consistency and officialization, any alumni association established under the Ho‘okele Department's Alumni Relations division guidelines will be required to use the logo as their identity mark. These association marks should be active for a minimum of three years, after which, associations can be evaluated by the Ho‘okele Department and a new alumni association created. Due to the nature of the organization to possibly include alumni from the Church College of Hawaii, they are given the option of including both the BYUH monogram and the Church College of Hawaii marks.

The BYUH Alumni Association mark for the Philippines Chapter with the Church College of Hawaii logo and BYUH monogram and name of the association and chapter below.