Special colors have been chosen to represent the University. Two colors make up the BYU–Hawaii colors set: crimson and gold. Black, gray, and white may also be acceptable. These colors represent the institution and should be used generously on high-visibility communication pieces.
This color system is also used in the official BYU–Hawaii logos as well as the Seasider logos. Do not change the color of the logos to any other color. When color printing is not an option, 100 percent black is an acceptable alternative. Use white when reversing a logo out of a background.
The chart includes not only the PMS values for spot color printing, but also corresponding CMYK values (process printing), RGB values (computer monitors and video), and hexadecimal values (web sites).
*Pantone Matching System©
These recommended accent colors have been selected to support our official BYUH colors and not to be used in place of them. Overuse of these accent colors would detract from our visual identity. Use these accents colors and as well as any other color on approximately 20% of your design. In some cases, other colors may be used to better support a message or for a well-planned out campaign. Avoid color extremes (fluorescent colors, excessively dark shades, or pastels).
The colors in the website color palette have been selected to complement the primary identity colors and to satisfy Americans with Disabilities Act requirements for websites. Text colors have been chosen based on their contrast against a white background web page and should be used in their designated roles to create organization and readability on web pages.
Additional gray colors in the web gray colors list are used in decorative or organizational elements such as lines or background bars.