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BYU–Hawaii Brand


As BYU–Hawaii has a worldwide audience, we must communicate with a clear and consistent brand, message, and experience. The visual brand guidelines include our official university name, logos, and other elements, such as color, type, and graphics. These visual elements help viewers identify who we are, what we stand for, and how we present ourselves. All the elements of our brand affect how others perceive us.

What's our message?

As an international university, we are committed to promoting intercultural peacebuilding, sustainability, and unity. We strive to support these messages in all university works and representations.

Brand Personality Traits

All content and materials produced for the university must reflect our brand personality traits:

  • Welcoming
  • Spiritual
  • Educational
  • Trustworthy
  • Professional

Need additional assistance and brand training?

Request for our in-depth brand training by filling out the request form.

Trained already?

You are now entrusted with our official BYUH logos and will get the extra support from our brand and design team for your projects and events. Frequently refer back to our guidelines and use the Brand & Design Checklist!