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Best Practices

General Best Practices

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Respect

Maintaining a respectful dialogue in online interactions upholds a positive image of BYU–Hawaii and yourself. Treat others how you want to be treated.
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Set Goals

Whether it's growing a following, increasing post engagement, or converting people to attend your events, define a goal and conquer!
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Mistakes Happen

With social media being a public platform, you can't please everyone. If you make a big mistake, it's important to apologize.
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Passwords

Protect your accounts by safeguarding passwords. Share your account login with the University's social media manager to avoid lost access to accounts.
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Timing Matters

To achieve greater success, post when your audience is most active. Find your users average, is it during their mornings, evenings, lunch break?
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Copyright

It's important that you post original content. If you use someone else's, be sure to ask for permission first and give them appropriate credit. 
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Grammar

Become a source that people can trust. Proper spelling and grammar can build that trust. Grammarly is free for students, faculty, and staff, be sure to use it! 
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Visual Appeal

Connect with your audience through photos and video. Not only does this generate more engagement, but it also creates a stronger narrative. 

PLATFORM TIPS AND PRACTICES

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