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University Communications

Seasider Logo Brand Study

Aloha Seasiders!

As our current students and alumni, you are undoubtedly familiar with our school colors and Seasider logo. We are making sure that the Seasider logo is consistent with our overall brand, values, and story while we strive to fulfill our university mission.

The two primary Seasider marks

Brigham Young University–Hawaii is working with Anthology, a third-party agency, to help us with this research project. We would like to invite you to participate in a focus group discussion. Those selected to participate and attend the discussion will receive a $125 e-gift card as a thank-you for your participation.

To make sure you qualify, please take the survey to answer a few questions. It should only take a few minutes. Based on your responses, one of Anthology’s recruiters will contact you to schedule you for the group discussion.

For students, it will take place on campus. Alumni will participate online via Zoom. Each group will take between an hour and a half and two hours. If you have any questions about this research, please email us at brand@byuh.edu. Mahalo for your support!

Start Survey

Frequently Asked Questions

  • Yes, you can! However, you can't participate if it is during work hours. It would be considered a conflict of interest. Note that the discussion will take between an hour and a half to two hours.

  • The Seasider has been a part of the BYU–Hawaii identity for more than half a century. It plays an important role to our BYUH supporters and school spirit. We want to make sure that the Seasider identity is consistent with our overall brand, values, and story while we strive to fulfill our university mission.

  • Anthology is a marketing and communications firm. They will be assisting the university with this research.

  • If you're selected to participate, one of Anthology's recruiters will contact you to schedule you for the group discussion.