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Instagram Best Practices

When using Instagram, think about the visual appeal your content has. Aim to grab your audience's attention. Instagram is the best way to engage with students and prospective students.  

What to Post? 

Post original content that expresses the represented department and BYU–Hawaii. 

  • Best video length is 60 seconds 
  • Pictures are square (1800x1800)  

Timing Matters

Use analytics and insights to see when your followers are active. Post during these peaks. 

How Many Times to Post? 

Try starting with one to two times per week. If you have the capability and content post as many times as four to five times per week. Your chances of engaging with and growing your audience will improve with frequent posting.

Made a Mistake?

 Not to worry, Instagram lets you edit captions of posts on your feed. However, if you need to edit something on your story, you will have to delete, edit, and post again.

Make sure you're tagging the correct accounts, sometimes longer handles or usernames without spaces can be tricky.  

Sharing Photos?

 It's always a safe practice to ask someone if you plan to use their photo. You can direct message them to ask and be sure to give proper credit. 

Be Responsive

Make sure you monitor what people say. If someone reaches out to your account with a question, respond quickly and accurately. You will build their trust, and users will know this is a reliable channel for communication.


Follow other BYUH department accounts and accounts similar to your own. Comment, reply, and be active on these to build your presence on the platform.  

Instagram Video Specs 

Here's a breakdown of video specs on Instagram to reference while making content.  

Native Feed 

  • Aspect ratio: 4:5 is preferred, or 1:1 
  • Max file size: 4GB 
  • Length: 60 seconds 

Instagram Stories 

  • Aspect ratio: 9:16 
  • Max file size: 4GB 
  • Length: 15 seconds 


  • Aspect ratio: 9:16 
  • Technical length: 60 seconds
  • Preferred length: 30-60 seconds
  • Cover photo: high resolution, can crop before posting.