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University Communications

Social Media Procedure

University departments, programs, and offices may use Facebook, Twitter, YouTube, and other social media tools as a communication channel. While this procedure principally reflects the use and administration of Facebook, other social media tools are included. Use is divided into two tiers:

Tier 1- Official messages (eg. Academic Colleges & Departments, Administrative Offices_
Tier 2- Non-essential messages (eg. Student-led programs, Course-related use)

Approval for Establishment of Accounts

All accounts must receive approval prior to creation and use. Tier 1 accounts must be approved by University Communications. Tier 2 accounts may be approved by a department head (director or manager) or University Communications.

Account Setup

To obtain approval, it must be demonstrated that the following criteria will be met. At the time of application items, #1 and #2 must be submitted. An account may then be created. Items #3 and #4 must be put in place and the site reviewed before active use of the site may begin.

1. Control and accountability reside with full-time employees: Accounts must be set up using contact information of a full-time employee. If this is not possible, the account login and password need to be given to a full-time employee. An advisor must be a part of the set-up and implementation. An advisor must check content regularly. Comments deemed to be inappropriate should be removed.

2. Protect BYU–Hawaii login and password info: Full-time employees involved in account setup should ensure that unique login information is provided when setting up Facebook accounts. This CANNOT be a NETID and password. If NETID info becomes compromised it could compromise the university network and FERPA data.

3. Presence of branding elements: University Communications will provide a branded image that includes the department name, to be used as the profile image/avatar on Facebook. During account setup, consult with UComm for format and content of profile information.

4. Link back to

Appropriate Content & Guidelines

Those responsible for adding content and responding to posts on the pages represent the university. It is important that both students and employees exercise proper digital citizenship. Use the following guidelines when posting content. Content that falls outside of these boundaries will be moderated and accounts may be blocked or removed.

  • Be accurate
  • Be respectful
  • Take the high ground
  • Be aware of liability
  • Respect university time and property
  • Stay on topics related to BYU-Hawaii
  • Maintain confidentiality (FERPA & other considerations)
  • Don't make endorsements
  • Think before you post and re-read your posts


This is a new procedure presented to FM&A meeting on August 4, 2011.

Related Policies or Procedures

Social Media Policy, #UREC-008