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University Communications

Social Media Policy

University departments, programs and offices may use Facebook, Twitter, YouTube, and other social media tools as a communication channel. While this policy principally reflects the use and administration of Facebook, other social media tools are included.

Facebook has established itself as one of the premier communication tools for the millennial generation. It can be a strategic tool when used properly. Facebook was adopted as an approved communication channel in April 2010. Use of Facebook would be managed based on a tiered structure of messages just as our print communications are:

Tier 1 - Official messages
Tier 2 - Non-essential messages

Use of templated visual identity elements, the approval to create an account, and proper monitoring of content are necessary facets of the management process.

Official Pages

Official pages will be maintained by departments, programs, or offices, which convey official information. These pages become a supplement to the BYU–Hawaii website and will be monitored using processes similar to those used for monitoring content on the website. For the purposes of this policy at the current time, all requests for official Facebook usage will be reviewed and approved by University Communications.

Non-essential Pages

Non-essential pages will be created and maintained primarily by student-led groups (mainly Activities, Student Associations and Societies). These pages communicate optional information to students and other selected target audiences. The information is generally event specific (date, time, place, cost, etc.). These requests may be approved by University Communications after reviewing that policy standards are met.