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Department Accounts

Who can use social media?

Once approved by University Communications, BYU–Hawaii departments may use Instagram, Facebook, Twitter, and other social media tools as a communication channel.

How should BYUH use social media?

These channels should be used to provide value to students, explain the purpose of the department, announce events, and aid students in navigating university life. Each account should have a distinct purpose, audience, and content plan. New accounts must be approved by University Communications before creation. All current accounts must be verified through social media procedures. All individuals administering or coordinating social media content should be trained by University Communications.

Social Media Training

Considering creating a department account? Are you a newly hired employee for your department's social media accounts? Request for our social media training.

FAQs

  • All official university accounts must comply with the following:

    • The social media handle must be @byuh_______(department name).
    • Account must use the approved social media profile photo.
    • Account must use the full and official department, program, or faculty unit name, accurate links, correct contact information, hours/location (if relevant), the purpose of the department, and account.
    • A full-time employee must be designated as responsible for managing content and administering the social media account.
    • Content should be reviewed and approved by the full-time employee responsible for the account prior to publishing.
    • Comments and messages should be reviewed daily.
    • Content must follow copyright laws.
    • Content must align with the Honor Code and dress and grooming standards.
    • Account must represent the University in a respectful manner.
    • Passwords for accounts must be changed and updated once a semester and each time an employee leaves who's responsibilities included having access to the account.
    • Account must meet the social media sustainability guideline.
  • Fill out the request for social media training form.

    If you have questions regarding this procedure, please email socialmedia@byuh.edu.

  • Can BYUH departments have a YouTube channel?

    If a department simply needs a place to publish videos, we request that departments host and post videos in coordination with University Communications on the official university YouTube account. Individual channels may be available upon request if the department can prove the need for and plan for the amount of video and social content needed for a successful YouTube channel.

  • The University needs to be very intentional and careful about creating new accounts. Prepare a proposal as to why your department needs TikTok and send it to socialmedia@byuh.edu.

    Some information you might include in your proposal are:

    • Who is/are your primary and secondary audiences?
    • What is the purpose, mission, and goals of this new account? How will your content accomplish those goals?
    • How will you measure the success of the account?
    • How often do you plan on posting?
    • Who will be creating and approving the content? Who will be monitoring comments daily?
    • About how many hours a week will be set aside for managing and creating content for the account?
    • How does this channel align with or differ from the university channels? Or from the other channels the department uses?

    Keep in mind content used on one channel may not necessarily work for another channel.

    Following these questions and if approval is granted, there are certain processes and guidelines that content managers for social media channels would need to agree to.

  • For all event-related content, they can be included in the weekly series, "This Week at BYUH". It is published on the University's Instagram and Facebook stories every beginning of the week, which aims to inform students about university events. If you'd like to include your event, fill out this form.

    For non-event-related content, email socialmedia@byuh.edu.

Official Main BYUH Accounts